Tesco has reportedly offered the ‘nation’s PE teacher’ Joe Wicks a staggering £3.3million to be the face of a new range of healthy meals after the coronavirus curve has been flattened.
The Body Coach, who has seen millions tune into his daily YouTube exercise classes, has become the go-to guy for keeping energised as the UK goes into lockdown.
However, whether he accepts the massive offer remains to be seen, after he pulled out of a similar deal in 2018 for fear a microwave meal range would go against his established brand.
‘Tesco know Joe’s popularity has swelled because of his PE classes and have thrown around the idea of doubling the previous figures,’ a source told The Sun. ‘Which would take them to a package of around £3.3million.’
‘Joe is always worried about looking as though he’s cashing in so this is going to take some very clever marketing to persuade him to come on board.’
Advertisement
Advertisement
Metro.co.uk has reached out to the team for comment.
Despite his lucrative business set up, Joe has been sure to give back where he can – and has already vowed to give all the money generated from the ads surrounding his PE With Joe exercise classes to the NHS relief effort.
He’s also turned down lucrative TV deals in order to make sure his classes are available globally.
Appearing on BBC Radio 2, Joe admitted that he’d rather keep the show open to everyone, saying: ‘I have decided I want to stay on YouTube because I want it to have a global reach.
‘I don’t want to be exclusive to one place. I have been blown away by the response.’
Even after breaking his hand last week, he’s continued to hold his classes… which means we’ve fully run out of excuses not to join in.
P.E. With Joe airs weekdays from 9am live on BodyCoachTV’s YouTube channel.
Got A Story?
If you’ve got a celebrity story, video or pictures get in touch with the Metro.co.uk entertainment team by emailing us celebtips@metro.co.uk calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.
Advertisement
Advertisement
MORE: Joe Wicks gets over 500,000 on their feet with PE class as fans tune in after lay in
Coronavirus latest news and updates
Advertisement
Advertisement
Bagikan Berita Ini
0 Response to "Joe Wicks 'offered £3.3million' to create healthy food range for Tesco - Metro.co.uk"
Post a Comment