Healthy food brand Binge Baefikar unveiled in Kolkata - Economic Times

KOLKATA: City based health and nutrition conscious Anisha Mohta on Tuesday launched 'Binge Baefikar' - a premium food brand targeting Kolkata foodies keen to enhance their health quotient at an affordable price. The 29-year food entrepreneur plans to serve binge eaters who love to satisfy their hunger pangs with mouthwatering snacks and dishes and at the same time, would like to keep themselves fit and maintain perfect weight.

The startup will offer healthy alternative of popular food items across different cuisines without compromising on the taste. The gourmets can gorge on their favourite food as much as they want without thinking about their diet calories, glycemic index and blood pressure. The fare includes options which are free from gluten, butter, sugar and dairy.

The firm has developed curated recipes for those following keto, vegan and gluten-free diets as well, said Binge Baefikar founder Anisha Mohta. Incidentally, Anisha is daughter-in-law of Kolkata realtor Sushil Mohta of Merlin Group.

Unveiling her brand and its offering, Mohta said: “Workplace stress and hectic lifestyle coupled with binge eating specially among urban population has led to major lifestyle disorders - heart disease, type 2 diabetes, obesity and depression. These diseases have assumed alarming proportion in India too. This prompted me to come up with healthy food brand that would keep people active, productive and happy. Our brand caters to working mother, children, youngsters as well as senior citizens who need to maintain a healthy lifestyle with optimum nutrition."

When asked why she opted for dairy free and gluten free food items, Mohta said, “as a lactose intolerant and vegetarian foodie, it has been always a challenge for me to choose what to eat when eating out. The lack of mindful healthy eating options made me sad often. I wanted to enjoy yummy restaurant food like others do but couldn't. This motivated me to create my brand. I hope our well curated food items would help a lot of people who face such problems."

The startup would operate through a cloud kitchen format and will be available exclusively on platforms like Swiggy and Zomato to start with. Binge Baefikar plans to start home delivery within 10 km radius of Prince Anwar Shah Road. Founded in November 2019, the firm currently employs over 10 well trained chefs, nutritionist and employees.

To begin with, the startup is offering fresh salads which are high in protein, ketogenic pav bhaji which has less than 30 gms of carbs, gluten free pizza with option of vegan cheese, burgers with the option for vegan cheese for lactose intolerant people, gluten, sugar, butter-free and dairy-free recipes, elaborate main course and sweet dishes. It is also offering other regular multigrain dishes like different types of rotis and parathas along with chosen food items from different cuisines like Italian, Chinese and Thai.

"The range of high protein smoothies with no wierd powder and salad bowls will satiate the cravings of food connoisseurs. The firm also plans to offer gluten free breads, cakes and cookies which does contain sugar, butter or dairy, said a press statement issued by the company.

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